Yeojin Ivy Lee

Ivy is a Graphic Designer with a BFA from the School of Visual Arts, specializing in branding, editorial, and visual identity. Her work is grounded in visual clarity, thoughtful systems, and a
user-centered approach across both digital and print platforms.
Based in New York, New York.

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Perfect Blue view full

2025, Brand Identity

Perfect Blue gives the film a fresh look using CRT-inspired visuals, with a new poster, title sequence, and promo items.

Ambient 1: Music for Airports view full

2025, Brand Identity

A redesign of Brian Eno’s Album. This design focuses on translating the ambient nature of Eno’s music into visual perception.

One-Star Reviews view full

2025, Editorial

This book is a curated collection of publicly available one-star Google reviews. The intention is not to mock, but to observe: how do we describe dissatisfaction?

Cinematic Bites view full

2024, Editorial

Cinematic Bites is an editorial zine that explores the emotional and symbolic power of food in film, celebrating iconic scenes where gastronomy becomes a storytelling device.

MUDAM WIP

2025, Brand Identity

The new MUDAM identity reflects its architecture, clean, geometric, and light-filled. A single square symbolizes structure, reflection, and openness, turning the museum’s space into a modern, flexible visual system.

Archive/Personal

Jacquemus Campaign view full

2025, AI Visual Exploration

AI-generated Jacquemus campaign exploring futuristic visuals and brand energy. Created with Kling, After Effects, and Photoshop.

Nike Campaign WIP

2025, AI Visual Exploration

AI-generated Nike campaign exploring futuristic visuals and brand energy. Created with Runway, After Effects, and Photoshop.

Nicanova

2024, Packaging Design

NICA evokes Nicaraguan heritage, NOVA embodies innovation, a redesign that unites luxury with warmth and community.

Time Capsule WIP

2025, Brand Identity

Time Capsule is an interactive project that captures the experience of being a design student today, weaving timelines, maps, and shared perspectives into a portrait of the present.

Electric Lady Festival

2023, Brand Identity

The poster is together to share the energy and spirit of the Electric Lady Festival.

Have a Great Day WIP

2023, Typeface Design

This typeface explores how boldness can become a personality in itself. Its sans serif forms create a clear, modern rhythm that feels both functional and expressive.