Brand Identity, 2025
The focus of this redesign project was one of my favorite films, ‘Perfect Blue.’ Inspired by CRT (Cathode Ray Tube) effects and analog distortion, the results were a new iteration of the movie poster and title sequence, along with additional promotional items. The goal was to give the film a refreshed visual identity that still maintained its original intense tone and psychological layers.
Visual identity inspired by CRT scanlines, glitch frames, and VHS distortion, referencing the analog anxiety embedded in
Perfect Blue's narrative.
Originally directed by Satoshi Kon (1997)