Yeojin Ivy Lee

Ivy is a graphic designer with a BFA from the School of Visual Arts. She works across brand identity, editorial, and visual design in film, music, and culture, always exploring new ways to balance clarity and emotion. With an international perspective and an adaptable approach, she brings curiosity and care to every project.
Based in New York, New York.


Contact

ivyeojinlee@gmail.com
Instagram
Linkedin
Are.na



Overview




Education
School of Visual Arts
NY, New York
2021 - 2025

Sunhwa Arts School
Seoul, South Korea
2015 - 2017



Showcase
Artphil Pop-up Relay Showcaseview full
Seoul, South Korea
2020

Artphil Pop-up Relay Showcaseview full
Seoul, South Korea
2019





































Last Updated 24.10.31
Work






Perfect Blue view full

2025, Brand Identity

A fresh vision of Perfect Blue, rendered in cinematic CRT textures that blur reality and illusion, is expressed through its redefined visual identity across poster, title sequence, and system elements.
Ambient 1: Music for Airports view full


2025, Brand Identity

A visual reinterpretation of Brian Eno’s Ambient 1, capturing the atmosphere of sound in design.





Cinematic Bites view full

2024, Editorial

Cinematic Bites is an editorial zine that explores the emotional and symbolic power of food in film, celebrating iconic scenes where gastronomy becomes a storytelling device.
One-Star Reviews view full

2025, Editorial

Why always five stars, Michelin, and perfection? This project turns the lens the other way, a book made entirely from one-star Google reviews; reframing fleeting digital complaints into a lasting archive of raw emotion.

Archive/Personal



Jacquemus Campaign view full


2025, AI Visual Exploration

AI-generated Jacquemus campaign exploring futuristic visuals and brand energy. Created with Kling,  After Effects, and Photoshop.Nike Campaign WIP


2025, AI Visual Exploration

AI-generated Nike campaign exploring futuristic visuals and brand energy. Created with Runway, After Effects, and Photoshop


Nicanova

2024, Packaging Design

NICA evokes Nicaraguan heritage, NOVA embodies innovation, a redesign that unites luxury with warmth and community.Time Capsule WIP

2025, Brand Identity

Time Capsule is an interactive project that captures the experience of being a design student today, weaving timelines, maps, and shared perspectives into a portrait of the present.



Electric Lady Festival

2023, Brand Identity

The poster is together to share the energy and spirit of the Electric Lady Festival.Have a Great Day WIP

2023, Typeface Design

This typeface explores how boldness can become a personality in itself. Its sans serif forms create a clear, modern rhythm that feels both functional and expressive.