Ivy Lee is a New Yorkâbased graphic designer working across brand identity, brand strategy, visual systems, and art direction. Her work focuses on building concept-driven identities that translate across brand and digital environments. She recently graduated from the School of Visual Arts with a BFA in Graphic Design, currently designing at MilkShake Studio.
Perfect Blue gives the film a fresh look using CRT-inspired visuals, with a new poster, title sequence, and promo items.
A redesign of Brian Enoâs Album. This design focuses on translating the ambient nature of Enoâs music into visual perception.
This book is a curated collection of publicly available one-star Google reviews. The intention is not to mock, but to observe: how do we describe dissatisfaction?
Cinematic Bites is an editorial zine that explores the emotional and symbolic power of food in film, celebrating iconic scenes where gastronomy becomes a storytelling device.
MUDAM
2025, Brand Identity
The new MUDAM identity reflects its architecture, clean, geometric, and light-filled. A single square symbolizes structure, reflection, and openness, turning the museumâs space into a modern, flexible visual system.
Archive/Personal
AI-generated Jacquemus campaign exploring futuristic visuals and brand energy. Created with Kling, Â After Effects, and Photoshop.
AI-generated Nike campaign exploring futuristic visuals and brand energy. Created with Runway, After Effects, and Photoshop.
2024, Packaging Design
NICA evokes Nicaraguan heritage, NOVA embodies innovation, a redesign that unites luxury with warmth and community.
2023, Brand Identity
The poster is together to share the energy and spirit of the Electric Lady Festival.